Friday, December 08, 2006

Online clothes reviews give ‘love that dress’ new clout

Online clothes reviews give ‘love that dress’ new clout

By James Covert

The Wall Street Journal Europe

08 Dec 2006



than 350 customer reviews a day since it began posting them in September, fueled partly by contests for gift-card giveaways offered to reviewers. The result has been “a very engaged customer,” Mr. Sachse says. Apparel reviews are taking off now in... read more...

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